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Press release, Copenhagen, June 16, 2021
CyberFitness is an online fitness and digital health provider that now offers certified online health classes paid for by health insurance companies. To support the new business model CyberFitness turned to Agillic and Agillics, a new partner agilea.
CyberFitness is Germany’s largest online fitness provider, with over one million subscribers. CyberFitness has expanded its offering with what they call “cyber prevention,” 8 or 9 week video health classes in areas such as yoga, pilates and back coaching.
Not only are the courses tested and certified by the German health authorities, but they are also covered by most “Krankenkassen” in Germany (around 100 different health insurance companies). This means that subscribers can take up to two certified health courses per year and have the cost covered by their insurance company. CyberFitness is committed to raising awareness as well as increasing the completion of booked courses, an important point since only completed courses are reimbursed by insurance companies.
Agillic’s new partnership with agilea supports CyberFitness in its mission to improve the health of Germans and create an innovative opportunity for an additional source of income with significant growth potential. To maximize results, CyberFitness will create personalized omnichannel communication based on Agillic’s best marketing automation solution, with agilea’s member management software as the backbone.
A growing footprint in the fitness industry
Membership models, including health and fitness, have long been a thriving area of business for Agillic. Agillic provides the tools to deliver a consistent and personalized customer experience across all channels, which increases loyalty, customer lifetime value and revenue for industries such as fitness studios. The partnership between Agillic and agilea, supporting the new CyberFitness client, is yet further proof of Agillic’s expertise in connecting dots in a complex digital ecosystem with different actors and different stakeholder groups to consider.
aGilea new partner in Germany
The project with CyberFitness is carried out in collaboration with a new German partner, the software development company Agilea. Agilea software provides fitness studios with a complete solution for better membership management, eg entry control, reservation and check-in / payment. The partnership with Agillic provides Agilea with omnichannel communication and an opportunity for Agilea consultants to become experts in marketing automation through Agillic certification courses. The launch of Agillic and the new agilea client also strengthens Agillic’s presence in the DACH region.
According to Tilman Freisen, Managing Director, aGilea:
“Our vision is to offer a complete software solution and implementation services to help fitness studios grow their business and other subscription services. The only thing we lacked is an advanced communication platform. With Agillic, the synergy effects between our backbone and Agillic’s flexible platform for customer communication complete our solutions with a cutting-edge offer.
According to Emre Gürsoy, CEO of Agillic A / S:
“I’m really proud of our great expertise in the complex data structures of global subscription companies. The new partnership with agilea will allow us to continue our efforts in this industry as well as in the DACH region. Our road to successful DACH market penetration is paved with strong partnerships and common customer gains. We have high expectations of the growth potential of the fitness industry as we maintain Germany as one of our target markets. We look forward to being part of the implementation of innovative business models in the German market, fueled by changing market dynamics and digital transformation opportunities. “
For more information, please contact
Emre Gürsoy, CEO, Agillic A / S
+45 3078 4200
[email protected]
About Agillic A / S
Agillic is a Danish software company that enables marketers to maximize the use of data and translate it into relevant, personalized communication that builds strong relationships between people and brands. Our customer marketing platform uses AI to improve the business value of customer communication. By combining data-driven customer insights with the ability to execute personalized communication, we give our customers a head start in the battle to win markets and customers. In addition to the company’s headquarters in Copenhagen, Denmark, Agillic has sales offices in London, Stockholm, Berlin and Prague as well as development units in Kiev and Cluj-Napoca. For more information, please visit www.agillic.com
Agillic A / S Nasdaq First North Growth Market Copenhagen: AGILC
Masnedøgade 22 – Copenhagen – Denmark
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RP Agilea CyberFitness Agillic June 2021
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