INDIANAPOLIS–(BUSINESS WIRE)–As Anthem, Inc. (ANTM) moves closer to rebranding to Elevance Health, Inc. later this month, the company today announced the launch of the healthcare services brand Carelon and the Wellpoint health plans brand to join the company’s family of brands which includes Blue Cross Anthem and Blue Shield. The move will optimize and streamline the company’s brand portfolio, reduce complexities and further underscore its evolution to provide solutions beyond traditional health insurance, simplify the healthcare experience and advance health in the world. beyond health care.
“An important part of being a trusted healthcare partner for life is our ability to ensure consumers have access to services that will meet all of their healthcare needs throughout their healthcare journey. health,” said Gail K. Boudreaux, President and CEO of Anthem, Inc. “The addition of our new brands to our family of companies will bring together services and products within their respective brands that will integrate further our business and health expertise across the industry to solve complex challenges and improve the lives of consumers.”
Combine a powerful suite of solutions to solve complex health problems
Bringing together decades of experience, the company introduces its new healthcare services brand Carelon to consolidate the company’s extensive existing portfolio of capabilities and service businesses under a single brand to address the toughest healthcare challenges. and support clients and consumers across the healthcare continuum. Derived from the word ‘care’ and the suffix ‘lon’ meaning comprehensive and complete, the name Carelon represents the importance of providing comprehensive and complete care. Carelon will serve one in three people in the United States
With services ranging from research to delivering integrated whole-person care, pharmacy, behavioral health, digital platform and technology services, Carelon will deliver better care to people and improve the system-wide efficiency. Through partnerships across healthcare, Carelon will improve outcomes and reduce total cost of care through digital solutions to improve overall person health.
The company plans to fully transition its capabilities and services under the Carelon brand within the next two years. This change further helps streamline end-to-end experiences for suppliers, customers, and consumers.
“Carelon makes connected care accessible to everyone by putting people at the center of what we do and providing the right balance of care, technology, data-driven insights and expertise to solve complex problems and help consumers to lead healthier lives,” said Pete Haytaian, Executive Vice President of Anthem and President of Carelon. “Bringing these solutions together will help us execute our strategy, drive growth, and exceed the expectations of healthcare providers, consumers, and our other partners.”
Launch a brand focused on improving the health of individuals and communities at all stages of life.
The company will also launch the Wellpoint brand to unify its Medicare, Medicaid and commercial health plans in select markets, simplifying the interactions consumers have with those health plans. Wellpoint’s suite of products and services is designed for consumers at all stages of life who are looking to make the right care decisions and will provide access to simple and supportive health solutions that will help promote health. independence, confidence and overall health of the person for consumers.
The company plans to make this transition over the next few years. This change will not impact the company-affiliated Anthem Blue Cross and Blue Shield and Anthem Blue Cross health plans.
“Unifying many of our non-Blue Medicare, Medicaid and commercial health plans under one brand helps consumers, providers and the healthcare industry better understand how our organization works together to deliver our distinct set of products and services that address the health and well-being of those we serve,” added Boudreaux. “Our Wellpoint health plans will continue to meet consumer needs on a personal level, breaking down barriers and creating more meaningful connections throughout a lifetime of stages and experiences.”
This step in the company’s rebranding is a continuation of its bold and ambitious goal to improve the health of humanity by serving people along their health journey; connecting them to care, support and resources; and simplify every step of the healthcare journey to make health more equitable and accessible.
On June 28, Anthem will become Elevance Health and commemorate its official rebranding by ringing the opening bell on the New York Stock Exchange (NYSE). The company’s common shares will begin trading under the new symbol ELV from this morning.
About Anthem, Inc.
Anthem, which will become Elevance Health on June 28, 2022, is a leading healthcare company dedicated to improving lives and communities and simplifying healthcare. Through its affiliates, Anthem serves approximately 118 million people, including nearly 47 million within its family of health plans. Providing health beyond healthcare, Anthem is evolving from a partner in health benefits to a trusted health partner for life. For more information, visit www.antheminc.com or follow @AnthemInc on Twitter.
