In order to urge the public to break down all prejudices and create a space free from stereotypes, Bajaj Allianz General Insurance – a leading general insurance provider in India has launched a new campaign titled #WohSambhaalLegi.
The idea for the campaign stems from all the common motor related stereotypes women face like being labeled as bad drivers, unable to parallel park, unable to buy a car on their own and many more .
Conceptualized and executed by WATConsult, the film centers on a protagonist who is subjected to condescending comments and taunts as she completes her auto claims process after being in a minor car accident. This highlights how easily the protagonist handles the situation by simply registering a complaint through the Motor OTS feature on Bajaj Allianz General Insurance’s “Caringly Yours” app.
Through this campaign, the brand draws attention to the fact that women are capable of becoming important decision-makers and changing mentalities. For the record, by adhering to the global theme of International Women’s Day this year, the brand imbibed the simple policy of #BreakTheBias in its positioning with #WohSambhaalLegi.
Sharing his thoughts on the campaign, Tapan Singhel, MD and CEO, Bajaj Allianz General Insurance said, “Prejudice of any kind is bad. We should make an effort to break down stereotypes, prejudices or preconceptions about everything we see. It’s a humble effort on our part to portray a bias we normally see on the road, I’m very happy to present to you #WohSambhaalLegi. A woman has the power to empower herself and can bravely fight all life’s challenges that come her way. There is no glass ceiling that can hold her back and she can handle any situation with tact.
Heeru Dingra, CEO of Isobar India Group, added, “Bajaj campaigns have always been purpose-driven, powerful and rooted in the values of empathy. that women face every day and through this film, we aim to create an egalitarian world.”
Sahil Shah, Managing Partner, WATConsult commented, “With ads like these, we just want to expose the plain truth. As the world continues to journey through the highest peaks, sometimes we miss the point. Especially with this announcement, we want you to take a moment and analyze the “whys” of your action. Let’s put an end to the stereotypes and really start breaking down those prejudices.
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