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Enterprise Life has as part of its 20e Anniversary hosted a Stakeholder Appreciation Event to reward customers who have been loyal to the company at the Labadi Beach Hotel in Accra.
The company also took the opportunity to launch its Annuity Prime product, which supports retirees, an area that has not been supported by any other insurance company. The company has also revamped two of its existing products to meet the growing needs of its customers.
Speaking of the Annuity Prime product, Chief Operating Officer Solace Odamtten-Sowah said, “Annuity Prime, a first of its kind in the county, looks after retirees. This policy is a financial arrangement between Enterprise Life and the Annuitant whereby a single premium is paid and the Annuitant is converted into guaranteed monthly income for the life of the Annuitant.
Ms Odamtten-Sowah also took the opportunity to share two revamped products, Bloom by Enterprise Life, formerly Lady Care, which is an all-female product for women aged 18 to 54, designed to cover female-related illnesses. , death, total permanence, disability and serious illness of the policyholder.
The product has many advantages such as free family allowances, medical reimbursement and death, among others.
The second product is Family income security plan which was previously the Family Income Protection Plan, designed to replace income in the event of death, total permanent disability and critical illness of a policyholder or spouse, as well as other built-in benefits.
Addressing stakeholders at the event, the group’s chief executive, Keli Gadzekpo, also expressed his gratitude to their loyal customers for staying with them for two decades. He also went ahead to dedicate the new products to his customers.
“As we thank you for being instrumental in our success story, we would also like to celebrate the success of our business. Over the past two decades, Enterprise Life has consistently outperformed the market, making the company the highest premium income in the industry. We all agree that all of this would not have existed without your loyal cooperation over the years, â€he said.
For his part, Enterprise Life’s General Manager of Distribution, Francis Akoto -Yirenkyi, expressed the company’s gratitude to its customers for staying with them throughout their 20 years of existence.
“The past 20 years have been a journey of dedication, foresight, courage and growth and through it all of our dear customers and stakeholders have been our backbone.
“As we celebrate today, we cannot ignore the God factor and your commitment and dedication to the brand. We are here today because you have decided to do business with us, â€Akoto-Yirenkyi said.
Dr. Justice Ofori, Commissioner of the National Insurance Commission, who delivered a message on behalf of the Commission, said: “Corporate life since its inception has played a major role in the insurance industry. from Ghana, a leader in many critical areas and in designing responsive products that speak to the needs of the insurance market. It is a pleasure to know that at this appreciation event, Enterprise is unveiling a new and two improved products for the Ghanaian market.
“We congratulate the company on reaching 20 years and continued success,†Mr. Ofori added.
Enterprise Life has been recognized and received numerous awards, the latest being Life Insurance Company of the Year 2020 by the Ghana Insurance Awards, Life Insurance Company of the Year 2020 and Marketing Campaign by Above the Line year for ‘Dream Big With Us’ by the Chartered Institute of Marketing Ghana (CIMG).
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