Hagerty hooks a marketing technology expert

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Specialty auto insurer Hagerty has announced the appointment of Prakash Ranjan as Vice President of Marketing Technology. In his new role, Ranjan (pictured above) will lead Hagerty’s ongoing digital transformation efforts and guide the company’s growing tech talent pool.

Prior to joining Hagerty, Ranjan served as Vice President of Engineering, Marketing Technology and Digital Enterprises at MGM Resorts International. In this role, he led platforms for growth and monetization, including customer data, web and mobile personalization, and more. Ranjan has also led the digital transformation of several Fortune 50 companies and held leadership positions at Intuit, VISA, IBM and eBay.

Ranjan’s areas of expertise include digital transformation with AI and cloud computing, technology management, team building, organizational design, and enterprise architecture.

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“As Hagerty continues to evolve and find new ways to engage the automotive enthusiast community, digital transformation is a critical part of our business strategy,” said Kelly Smith, Chief Digital and information at Hagerty. “Prakash brings with him a wealth of knowledge and experience in digital technology, and we are delighted to welcome him to our growing team.”

“Hagerty’s vision, values ​​and culture and its outsized impact on car enthusiasts and drivers in general are the main reasons I joined the company,” Ranjan said. “I am thrilled to work with this world-class team to energize our digital program to serve Hagerty’s goal of saving driving and preserving car culture for future generations.”

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