SBI General, one of the leading general insurance companies in India, has announced its 3rd “Crop Insurance Week” awareness campaign. The company will organize various activities, workshops and training programs for farmers, supported by Azadi Ka Amrit Mahotsav. As part of this campaign, SBI General will launch awareness activities across the country in the states of Rajasthan, Karnataka, Himachal Pradesh, Uttarakhand and Assam.
The awareness week will be launched in the presence of dignitaries from each assigned state and will inaugurate the Information Education and Communication (IEC) vans. The General Insurer will educate and assist farmers during Crop Insurance Awareness Week to understand all the features and benefits of the scheme in protecting against risks directly related to standing crops, preventing seeding risks /plantation, to cover post-harvest losses and secure them throughout the crop cycle. To raise awareness in these states, the company has planned several on-the-ground events involving farmers through workshops, masterclasses and on-site visibility activities to increase interaction with farmers and educate them. help understand the features of the program, its benefits and the registration process.
Commenting on the campaign, Ms. Priya Kumar, Head – Emerging Business Lines, Rural & Agri, SBI General Insurance said: “Crop Insurance Week is a milestone, especially during this time as we celebrate Azadi Ka Amrit Mahotsav , we would like to extend our gratitude to the farmers of the Nation and remain committed to the successful implementation of the PMFBY program. . Farmer participation in crop insurance schemes requires special attention and at SBI General, our vision is to to protect farmers’ interests during the loss period and to offer them a comprehensive risk protection solution through our insurance program for all exposures they face and probable associated risks.
“The Pradhan Mantri Fasal Bima Yojana (PMFBY) is one of the most effective insurance schemes aimed at proving the necessary financial assistance in the event of losses incurred by farmers and we at SBI General Insurance are delighted to having partnered with farmers and helping them secure risk through crop insurance and contribute to the overall success of the PMFBY program. Truly becoming blanket insurance for every Indian with Suraksha and Bharosa Dono,” Ms. Kumar added.
Having covered over 2 crores of farmers and a range of 64 crops, the company has consistently supported farmers with all the assistance needed to secure their crops.
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