Chennaiyin FC renews its partnership with ACKO General Insurance

Chennaiyin FC (CFC) announced on Tuesday that it has extended its partnership with digital insurer ACKO General Insurance as an associate sponsor under a multi-year agreement. The insurance company first partnered with CFC in the 2020-21 Indian Super League (ISL) season. With this partnership, ACKO General Insurance plans to strengthen its association with CFC and engage more deeply with the club’s fan base across the country.

“After a successful first year of partnership last season, we are pleased to welcome ACKO General Insurance back to the CFC family. The confidence that ACCO has displayed in Chennaiyin FC is clear in the multi-year renewal that the brand has chosen to enter into with the club, ”said Vita Dani, co-owner of CFC.

As part of the deal, the brands will work together to solidify the brand’s narrative that highlights “trust” as a key factor when buying insurance and on the soccer field. The ACCO logo will appear on the right chest position of the CFC kit. Additionally, the association will be amplified by a 360-degree campaign across television, digital content and social media integrations, CFC said in a statement. The insurance company claims to have over 68 million unique customers.

“We are delighted to expand our partnership with CFC and support this beloved football team. Last year we also created mini game screenings to help CFC fans watch their favorite soccer team and we hope to increase engagement with fans further. CFC and ACKO, in association with Akshaya Patra, have also launched various local initiatives to help the people of Chennai during the Covid era, ”said Ashish Mishra, Executive Vice President, Marketing, ACKO General Insurance.

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