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Mumbai, Maharashtra, India (NewsView)
HDFC ERGO General Insurance, India’s leading private sector non-life insurance company, announced the launch of its fully-fledged Hindi website on Tuesday, September 14, 2021 to commemorate Hindi Day 2021 (Hindi Bhasha Divas). With this, HDFC ERGO General Insurance has entered the league of a few brands offering a bilingual (English and Hindi) website.
A digitally driven company, HDFC ERGO has always focused on digitally accessing consumers across the country and ensuring their services are easily available and understandable. According to a report published by KPMG, 521 million speakers use Hindi as their primary language and 39% use this language when accessing the Internet. Therefore, the content of the website has been made available in Hindi, to ensure that the majority of the population of the country can easily understand and access their products and services.
Speaking about the launch of the Hindi website, Mr. Mehmood Mansoori, President of Shared Services and Online Businesses, said, “We have seen a great uptake of digital self-service by our customers with 60% of requests processed digitally. Our goal now is to reach and serve more and more customers digitally in Tier 2 and Tier 3 cities. Making content available in regional languages is another step in this direction. Soon our website will also be available in other languages. To digitally respond to Tier 2 and Tier 3 cities and towns, we had launched hosting of our services on WhatsApp and Telegram, and we have seen great adoption of these platforms, especially in these markets. Soon we will also be offering services in Hindi and other regional languages on these chat platforms.
The company hopes this will not only help consumers better understand their products and services, but will also help create increased awareness and knowledge about insurance. The consumer can simply log on to www.hdfcergo.com/hindiml to access the website in Hindi. Services on WhatsApp will also soon be offered in Hindi for consumers. Over the next few months, HDFC ERGO’s website and WhatsApp services will be made available in more regional Indian languages, meeting the large multilingual Indian population and further enhancing the customer service experience.
About HDFC ERGO
HDFC ERGO General Insurance Company is a joint venture between HDFC Ltd. and ERGO International AG; the primary insurance entity of the Munich RE group of Germany. HDFC ERGO is one of the largest private sector non-life insurance companies in India. From a digitally driven business, transforming into an AI driven business, HDFC ERGO is a leader in implementing technology to provide consumers with the best service experience. The company has created a stream of innovative and new products and services using technologies such as artificial intelligence (AI), machine learning (ML), natural processing language (NLP), robotics and IBM Watson . HDFC ERGO offers a range of general insurance products and has a fully digital sales process with 93% of retail policies issued digitally. The self-help technology platform developed by HDFC ERGO has enabled customers to benefit from 58% of the services virtually in 24/7 self-help mode with 40% of the services requested by customers by digital way.
The company offers a full line of general insurance products including health, automotive, home, travel, agriculture, credit, cyber accidents and personal accidents in the retail space. retail, as well as property, marine, engineering, ocean freight, health and corporate collective liability insurance. space out. Whether it’s unique insurance products, integrated customer service models, best-in-class claims processes, or a host of technologically innovative solutions, HDFC ERGO has been able to delight its customers. at every touchpoint and step to ensure consumers are served in real time. .
Please log on to www.hdfcergo.com for more information about HDFC ERGO and the products and services offered by the Company.
Disclaimer: – This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI