DALLAS, February 1, 2022 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), an omnichannel insurtech leader in life, health and wealth solutions, today announced the acquisition of Senior Insurance Marketingan Independent Marketing Organization (“IMO”) based in Lincoln, Nebraska. As part of the acquisition, mike rothPresident and CEO of Senior Insurance Marketing, and Kristi Rothsenior vice president of insurance marketing, will become Managing partners in Integrity. Financial terms of the transaction were not disclosed.
“Mike and Kristi have always made agents their top priority. This willingness to put others first is what makes them fantastic leaders and ideal partners,” shared Bryan W. Adams, co-founder and CEO of Integrity. “Integrity is about making strong businesses even better. That’s why we’re grateful to give Senior Insurance Marketing the resources it needs to share its commitment to service and values with even more people. Join Integrity will improve the lives of its agents and employees, which in turn will improve the lives of customers.Senior Insurance Marketing is poised for incredible growth, and we can’t wait to see how Integrity’s omnichannel insurtech platform helps them. will help achieve their goals and serve more Americans.
Senior Insurance Marketing has been providing health insurance, life insurance and annuity products to the senior market since 2004. With thousands of clients nationwide, Senior Insurance Marketing helps its agent family achieve its goals. business by providing extraordinary customer service and ongoing training and support. Guided by its core values of faith, family and service, IMO is actively involved in giving back to its community through significant charitable efforts each year.
“The insurance business is about helping people,” said mike roth, President and CEO of Senior Insurance Marketing. “Integrity’s insurtech technology will allow us to spend more time supporting our agents in the field. Just as important as Integrity’s vast resources is the family feeling within the platform. It’s important to me to m “Associate with a company that shares my values and places the same emphasis on relationships and trust that I do. I have known many Integrity partners for years, and from the very beginning, Integrity has treated us like family. With Integrity on our side, we feel there is no limit to the number of Americans we can help.”
Senior Insurance Marketing joins many industry associates who are already part of Integrity’s impressive network of partners. Comprised of legends and industry leaders, this rapidly growing group collaborates on best practices and strategies to improve insurance and financial processes and help Americans prepare for the good days ahead.
“At Senior Insurance Marketing, our secret sauce is to show compassion and care to those we work with,” said Kristi Roth, senior vice president of insurance marketing. “Our relationships with our agents and the relationships they have with their customers are the most important part of our business. Time and again, Integrity has shown that they value relationships the same way we do – that’s what that makes this partnership so perfect. I look forward to harnessing all that Integrity has to offer and I am confident that Senior Insurance Marketing and Integrity will experience tremendous growth together.
Senior Insurance Marketing will expand its offerings using Integrity’s proprietary technology insurtech platform. These resources support agents with extensive data and analytics, CRM systems, product development, and a world-class advertising and marketing company. Employees can reinvest valuable time in agent development using Integrity’s centralized business services, including human resources, legal and compliance, finance, and IT.
Additionally, Integrity provides employees of all partners with meaningful ownership of the business through the Integrity employee share ownership plan.
For more information on Senior Insurance Marketing partnership with Integrity, watch a video on www.integritymarketing.com/SeniorInsuranceMarketing.
About Integrity Marketing Group
Integrity, headquartered in Dallas, Texas, is an omnichannel insurtech leader in life and health insurance and provider of innovative solutions for wealth management and retirement planning. Through its network of partners, Integrity helps millions of Americans protect their lives, health and wealth by committing to meet with them wherever they are – in person, by phone and online. Integrity’s advanced technology helps streamline the insurance and financial planning experience for all stakeholders. Additionally, Integrity develops products with carrier partners and markets them through its distribution network of agencies, brokerages and RIAs across the country. Integrity’s approximately 5,500 employees work with more than 420,000 agents and advisors who serve more than 10 million clients each year. In 2021, Integrity helped carriers place more than $7 billion new sales and has overseen over $20 billion in assets under management and advisory through its RIA and broker platforms. For more information, visit www.integritymarketing.com.
About Senior Insurance Marketing
Senior Insurance Marketing, Inc.is an insurance marketing agency headquartered in Lincoln, Nebraska. Founded in 2004, Senior Insurance Marketing has recruited and served agents throughout the Midwest with life and health insurance products. Today, their more than 5,000 agents produce more than $25 million of Medicare and ancillary products, helping hundreds of thousands of seniors. For more information, visit www.simkt.com.
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